dipndip Singapore
Happiness You can Eat
Client Overview
F&B
Solutions
Integrated Marketing Campaign
Social Media Management
Project Position
Account Manager
dipndip has opened in Singapore to much anticipation, offering its decadent chocolate creations. With over 140 branches in 19 countries, dipndip knows its desserts, dripping in chocolatey goodness.
Understanding the
Target Audience
Before launching the campaign, we conducted initial research to better understand the market. Our key findings helped shape the overall direction and messaging:
Many Singaporeans travelled to Johor Bahru just to eat at dipndip.
There’s a strong local demand for chocolate-based desserts.
Visitors to the Johor outlet were seeking better quality — a gap we could fill in Singapore.
In the 10 days of the opening campaign we reached:
1,998
New Instagram Followers
707
New Facebook Followers
20,500+
Organic Accounts Reach
11,900+
Post Engagement
Collaborations:
The game of Exclusivity
With limited budget allocated for paid collaborations, I was tasked with amplifying the brand’s opening announcement. To overcome this, I proposed and executed a private launch event targeted at Singapore’s top media outlets and influencers.
By curating an exclusive experience and strategically inviting key voices in the industry, the event generated significant organic buzz. As a result, the opening of dipndip Singapore was widely covered across social media and digital media platforms, successfully achieving high visibility without heavy ad spend.
Teaser Phase:
Build Organic Hype
A key factor behind the success of our opening campaign was the creation of engaging, teaser-style content designed to spark curiosity and build anticipation.
We rolled out interactive posts that encouraged audience participation — such as guessing the café location, voting for their favourite menu items, and visual teasers of our signature chocolate desserts. This approach not only boosted engagement but also kept our audience actively invested in the lead-up to the launch.
