Enabling Village

Building Dreams, Enabling Lives

Client Overview
Non-Profit

Solutions
Social Media Management
Social Media & Web Advertising

Project Position
Account Manager

Enabling Village is Singapore's first inclusive community space dedicated to integrating persons with disabilities into society. It is managed by SG Enable, a government agency that supports persons with disabilities.

Enabling Lives:
Telling Personal Stories

Through our initial audit, we identified a key content gap: limited to no coverage of the tenants at Enabling Village. We recognised that this presented a missed opportunity to connect with the audience on a more personal level.

To address this, we proposed a strategic shift — highlighting the stories of the tenants and their contributions. By telling authentic, human-centred stories, we aimed to foster deeper audience engagement and reinforce the core values of the Enabling Village community.

In the span of 8 months we reached:

957

New Instagram Followers

5,319

Instagram Engagement

991

New Facebook Followers

20,708

Facebook Engagement

Ad Strategy:
Targeting the correct audience

Based on the client’s previous campaign data, we identified key areas for improvement:

  • While campaign reach was high, engagement remained low — largely due to the ads reaching audiences aged 65+, who were less likely to interact. We refined the target audience to focus on 24–44 year olds, with 45–50 as a secondary group.

  • Short videos, carousel formats, and people-focused visuals consistently drove higher engagement.

  • We also optimised ad collateral sizes to align with Meta Ads specifications, resulting in improved ad performance and higher conversion rates.

Content Strategy:
Focusing on Meaningful Content

As a non-profit, success wasn’t just about creating viral content — it was about crafting meaningful, purpose-driven messaging.

Our design strategy focused on making the brand more playful and accessible, aiming to engage a wider audience without compromising the depth of information. The goal was to strike a balance between education and engagement, ensuring that every piece of content was both insightful and emotionally resonant.

181,837

Website Visits

  • Sample 1

    🎄 As the holidays are fast approaching, remember to make your festivities inclusive for all! Here are 4 tips to include and uplift people of diverse abilities this holiday season. Swipe left to unwrap the secrets of an inclusive celebration! 🤗

    Want to learn more about creating an inclusive environment? Tap our link in bio to learn about what we do at Enabling Village!

    Original Post

  • Sample 2

    💙 Happy Valentine’s Day! As we celebrate this season of love, here’s a reminder that love is about embracing differences, creating accessibility and mutual empathy! Together, we can build a more inclusive society that shows love for all abilities.

    🥰 How are you celebrating love today?

    Tap our link in bio to learn more about inclusivity at Enabling Village!

    Original Post

  • Sample 3

    🌟Not all disabilities are visible, but that should not discount the stigmas and challenges that come with having these disabilities.

    🎨 Instead, we champion the talented artists under i’mable Collective who have showcased their unique abilities through wonderful works of art and merchandise. i’mable Collective continues to support their meaningful vocations by collaborating with partners and enterprises.

    Tap our link in bio to see how you can support i’mable Collective!

    Original Post

  • Sample 4

    🎄 This Christmas @ion_orchard has partnered with i’mable Collective to create a festive brooch designed by @bound_designs and produced by @social.gifting ✨

    The collabo    ration saw 24 persons with disabilities from Bishan Home for the Intellectually Disabled hone their artistry in crafting exquisite brooches using eco-friendly materials. They were guided by the skilled macrame artist, Lu-Lyn Chang from BOUND Design. These brooches are worn by ION Orchard’s Concierge staff, so keep an eye out for them 👀

    Tap our link in bio to read all about it!

    Original Post

  • Sample 5

    #GIVEAWAY: Stand a chance to win a limited-edition batik porcelain plate from i'mable Collective, a beautiful piece celebrating craftsmanship and inclusivity. ✨

    To enter:
    1. Follow @enablingvillage
    2. Read the     webstory in our link in bio and tell us one iconic spot and one tenant highlighted in our webstory!
    3. Tag 3 people you want to visit Enabling Village with

    We'll pick 1 lucky winner! Giveaway ends on 7 Feb, 23:59 SGT. The winner will be notified via DM on 8 Feb. Only open to those residing in Singapore.

    Original Post