NUS Admissions
#CreateYourTomorrow
Client Overview
Higher Education
Solutions
Social Media Management
Production & Post Production
Project Position
Account Manager
The NUS Office of Admissions (OAM) is the admissions team of the National University of Singapore, responsible for recruiting high-performing students from around the world to join the university.
Content Strategy:
Understanding the Region
For this project, the agency was engaged to develop an integrated campaign that included Social Media, Email Marketing, and Meta Advertising — specifically targeting the Southeast Asian (SEA) market.
As part of the team, Hazkel helped source and feature dozens of students, focusing on unique and compelling stories that would resonate with prospective students from the region. The goal was to highlight real experiences and inspire SEA audiences to consider NUS as their top choice for higher education.
Content Production:
Working with Deadlines
The team was engaged at a late stage of the project, with an ambitious brief that included delivering a 24-post social media grid, 4 email marketing designs, and 4 YouTube videos — all within a one-month timeline.
To meet the tight deadline, Hazkel and the team implemented a staggered timeline strategy, enabling different divisions to work in parallel and support each other throughout the development process. This collaborative and solution-oriented approach ensured timely delivery without compromising quality.
Client Satisfaction:
Giving Professional Opinion
While it's often said that keeping the client happy is the golden rule, there are times when professional judgement must take precedence. In this project, some of the feedback provided by the client conflicted with insights we had about the target audience’s preferences.
By communicating the rationale clearly and professionally, the team was able to gain the client’s trust and proceed with strategies that aligned with the campaign’s goals. This level of integrity and expertise became one of the key reasons the client continued to return to the agency for future collaborations.
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Sample 1
NUS empowers you to #CreateYourTomorrow! Become a future-ready graduate equipped with the skills and knowledge to thrive. Our supportive communities and resources will help you achieve your dream future.
Tap the link in bio to accept your NUS offer and embark on your exciting journey!
#YourFutureAwaits #JoiNUS #NUSAdmissions
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Sample 2
Meet Tricia, a final-year Bachelor of Business Administration (Accountancy) student at NUS Business School. Her time at NUS has provided her with many opportunities, from leadership roles in the NUS Students' Business Club to an internship with PwC.
🤝 As Director of Welfare at NUS Students' Business Club, she spearheaded initiatives such as BizFFs and examination welfare package distribution, fostering a vibrant community amidst challenges. Her internships and overseas exchange at Stockholm University, Sweden 🇸🇪 have provided her with invaluable experiences and soft skills that will benefit her future endeavours.
Ready to #CreateYourTomorrow like Tricia? Tap the link in bio to accept your NUS offer now!
#YourFutureAwaits #JoiNUS #NUSAdmissions -
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Sample 3
🎓 Meet Pratyay, an NUS Computing alumnus who channelled his curiosity for learning into multiple career opportunities. From taking a minor in English Language to diving into entrepreneurship at NOC Munich, he thrived on exploring beyond his comfort zone.
🤝 Supported by NUS Centre for Future-ready Graduates and TalentConnect, Pratyay navigated his career path seamlessly, securing internships at Savant Degrees, Singapore Tourism Board, and Erium, and eventually his first job at Salesforce. He gained a variety of experiences from full-stack software engineering to design thinking, shaping him into a versatile professional. Outside academia, Pratyay made a meaningful impact as a co-leader at Connect Tuition and Mentoring, nurturing disadvantaged youths through innovative initiatives.
Ready to #CreateYourTomorrow like Pratyay? Tap the link in bio to accept your NUS offer now!
#YourFutureAwaits #JoiNUS #NUSAdmissions
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Sample 4
Meet Fuaadi, a Year 2 Dentistry student at NUS. Actively involved in both hall and faculty activities, Fuaadi loves trying new things. Despite his busy dentistry schedule, Fuaadi enjoys activities such as wellNUS workshops, and welfare events where he can relax and hang out with friends. His favourite memory? Preparing for and performing in the Kent Ridge Dance Production with his friends! 🕺
Join Fuaadi and explore a myriad of opportunities at NUS! Tap the link in bio to accept your offer!
#CreateYourTomorrow #YourFutureAwaits #JoiNUS #NUSAdmissions -
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Sample 5
📚 Meet Wee Min, an inspiring alumna from NUS Faculty of Law. Today, she is a dedicated Legal Analysis, Research, and Communication (LARC) instructor at NUS Law, and an Associate at WongPartnership. Wee Min's journey exemplifies the power of community and mentorship within NUS. Through guidance from seniors and alumni, she was inspired to give back and nurture the next generation of legal minds.
🌟 With opportunities such as the Student Exchange Programme and internships at prestigious law firms, Wee Min benefitted from the transformative academic experiences at NUS Law.
Now it’s your turn to #CreateYourTomorrow. Tap the link in bio to accept your NUS offer!
#YourFutureAwaits #JoiNUS #NUSAdmissions
